You are already aware of the fact that email marketing continues to be the most powerful way to increase your bottom line results. This is true for nearly every industry on the planet. According to DMA, email has the highest conversion rate (66%) when it comes to purchases made as a result of receiving a marketing message compared to social media and direct mail. In this article, I wanted to … [Read more...]
About Ashley Jessen
YouTube Video Ideas & How to Create Better Videos
Need fresh YouTube video ideas for your channel? Coming up with new YouTube Video Ideas is either an exciting task or one that has you sitting around staring at the ceiling and procrastinating for most of the day. If you are struggling to find ideas on what videos you should be producing for your YouTube channel, then hopefully this article can give you laser-like focus. Our goal today is to … [Read more...]
Email Marketing Best Practices – Seven Key Tips
Email marketing is going to get more and more competitive. The leading financial services and Fintech companies are setting strong email marketing best practices to win more conversions and close more sales. With so many new digital marketing channels available, nothing comes close to email marketing in terms of: Engaging in conversations with your hottest leads Showing the authority of … [Read more...]
7 Ways to Generate Leads Through Content Marketing
Content marketing is the most powerful inbound marketing strategy. Content Marketing helps with SEO, building your authority and driving traffic to your site. But the key to getting a positive return on your time and dollars spent is to make sure you are generating leads from your team's efforts. In fact, content marketing is so big, companies like The Washington Post, run by Jeff Bezos, are … [Read more...]
Simple SEO Strategy to Boost Your Rankings
Are you looking for a simple SEO strategy that can help boost your rankings? Would you like to know how to generate a report listing your lowest hanging 'SEO fruit'? If you have ever thought your SEO work was teetering on producing excellent results, then today you'll be able to find out. Today I am going to show you how to pull a simple keyword report from Google Analytics. This report … [Read more...]
5 LinkedIn Tips to Boost Your Skills and Endorsements
You are no doubt aware of the fact that LinkedIn is the most powerful tool to land your dream job and network with industry peers. What many professionals don't realise is how powerful LinkedIn is when you apply some critical LinkedIn tips to boost your skills and endorsements. In addition to using LinkedIn for your personal profile, LinkedIn is also a powerful tool for businesses targeting the … [Read more...]
13 of the Best Lead Generation Tools for Financial Services
Lead generation tools for Forex, CFD & Stockbrokers Finance companies of all shapes and sizes are always on the look-out for the best lead generation tools which provide the best return for every marketing dollar being spent. Today I am going to run through a handful of the best lead generation tools as well as the types of avenues that have consistently worked over time. Is it just me … [Read more...]
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