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You are here: Home / Archives for Eva Diaz

About Eva Diaz

Eva is Managing Director and Co-Founder of Profile Booster where she helps companies combine the power of PR, social media, and content marketing to generate powerful results.

Eva has been involved in the financial services industry since 2002 working with international online trading companies in implementing global communications and marketing strategies.

She has also written two books – Real Traders, Real Lives, Real Money (also published in Germany) and Real Traders II – both about trading strategies and successful Australian traders.

View all posts by Eva Diaz

Top 10 Media Interview Mistakes As Seen By Journos

By Eva Diaz

Top 10 Media Interview Mistakes As Seen By Journos

“Can you get us in the Financial Review or The Australian?” “Can you get me interviewed on BBC TV or Bloomberg TV?” Those are two of the most common questions we get from people who want to get interviewed by the media. Some people think getting media interviews is a matter of calling a journalist and telling her or him that they want to have a chat. But the reality is, it’s not as simple … [Read more...]

Filed Under: Media and PR

Who says you need to share content?

By Eva Diaz

Who says you need to share content?

  The need to share content has become almost a must in today’s age dominated by social media and digital communication. The fact is, sharing content is not limited to people uploading their latest photos on Facebook, Instagram or Pinterest. According to the latest Facebook financial reports, approximately 60 million businesses worldwide use Facebook to share content. Whether it is to … [Read more...]

Filed Under: Content Marketing

10 Techniques to make your press release stand out

By Eva Diaz

10 Techniques to make your press release stand out

Press releases play an important role in a business’ overall communication strategy. Many businesses use press releases to create awareness and generate publicity. However, writing and sending out an ordinary press release is not enough to catch the attention of the most important audience you want to reach. This is because every day thousands of press releases are being written and … [Read more...]

Filed Under: Media and PR

Australian media landscape: Changes and impact in 2018

By Eva Diaz

Australian media landscape: Changes and impact in 2018

There’s no doubt that the Australian media landscape is changing and it is changing fast. And for marketers, advertisers and PR professionals, the shifting media environment has massive implications. For marketers and advertisers, the biggest challenge is the fact that readers are abandoning the print media in droves. Instead of leafing through pages of ink-smelling newsprint, people are … [Read more...]

Filed Under: Media and PR

How to use media interviews to build your authority

By Eva Diaz

How to use media interviews to build your authority

Participating in media interviews is one of the most effective ways of building your authority and credibility as an industry expert. And being seen and recognised as an authority means earning the trust and respect of your peers, your clients and the public in general. There’s no doubt that in today’s online and digital world, those who are recognised as authorities and industry experts tend … [Read more...]

Filed Under: Media and PR

Measuring the value of PR in 2018

By Eva Diaz

Measuring the value of PR in 2018

Public relations (PR) plays a critical role in boosting an organisation’s reputation and credibility. From the smallest business operators and start-ups to the largest international conglomerates, business owners and leaders know the vital role of public relations in creating awareness and painting a positive image for their companies. In the financial services industry, the need for and the … [Read more...]

Filed Under: Media and PR

Top 12 Ways on How to be Strategic with Your Marketing in 2018

By Eva Diaz

Top 12 Ways on How to be Strategic with Your Marketing in 2018

Ever feel swamped with hundreds of campaigns for 2018 when you have not even finished all the projects you set out to do last year? The 12-month marketing calendar you thoroughly prepared worked like magic the first 3 months of the year. And then the ad hoc projects and the must do campaigns took over your calendar. And more demands from the CEO, the sales manager, the partnership director … [Read more...]

Filed Under: Marketing Strategy

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Top 11 Email Marketing Tips to Increase Sales

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Email Marketing Best Practices – Seven Key Tips

7 Ways to Generate Leads Through Content Marketing

7 Ways to Generate Leads Through Content Marketing

Simple SEO Strategy to Boost Your Rankings

Simple SEO Strategy to Boost Your Rankings

5 LinkedIn Tips to Boost Your Skills and Endorsements

5 LinkedIn Tips to Boost Your Skills and Endorsements

13 of the Best Lead Generation Tools for Financial Services

13 of the Best Lead Generation Tools for Financial Services

Top 5 Productivity Tools to Help You Get Things Done Faster

Top 5 Productivity Tools to Help You Get Things Done Faster

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About Us

People Behind Profile Booster. Our team has a depth of experience when it comes to financial services, having been involved and authored 4 books and are driven to help you with your corporate communications and digital marketing goals. Eva Diaz - Co-Founder & Managing Director Eva … Find Out More...

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