Contrary to the news, press releases are not dead. And writing press releases that appeal to the media is as relevant as ever. Despite the popularity of social media channels as sources of news, press releases are still alive and useful. And like other marketing and promotion materials that are evolving with the coming of digital marketing and technology, press releases are gradually changing … [Read more...]
How to Boost the Reach of Your Quality Content
Content marketing has seen tremendous growth over the past few years. Some recent industry figures show that around 85-90 percent of businesses now produce their own content. Whether they do it in-house or via a content marketing agency, the fact is more and more companies have embraced content marketing in recent years. In a recent industry event hosted by programmatic digital marketing … [Read more...]
8 Tips to Increase Your Media Coverage and Exposure
There’s no doubt that the last US Presidential election was a media frenzy to the max. Almost everywhere you look – TV stations, online news sites, newswires, blogs, Twitter, Facebook, LinkedIn, YouTube – all media channels were glued to the election as results trickled in. Presidential elections are high-impact events that can provide fantastic media coverage opportunities. These types of … [Read more...]
How to Tap Influencers to Boost Your Marketing Results in 2018
Increased sales, wider audience reach and more brand recognition are the top three benefits when you tap influencers to boost your marketing results. This is why many companies are now incorporating influencer marketing into their overall marketing strategy. Some recent industry statistics show the growing interest in influencer marketing. For example, according to Google Trends, the number of … [Read more...]
How To Use Social Media To Boost PR Results in 2018
Are you still struggling to find the best strategy on how to use social media to boost your PR results? If you feel that way, chances are you are not alone. Many marketing and communications managers are still grappling with the challenge of how to use social media to boost PR results in the current digital media environment. And how do we know this for a fact? It’s because we work with … [Read more...]
Why You Need to Combine PR with Social Media for Powerful Results
Wondering why you need to combine public relations (PR) with social media to generate powerful results? Just a few years ago it would be unusual to find PR and social media in the same sentence. It’s one of those topics that generated animated discussions. On the one side were the PR practitioners who said social media won’t fly. On the other side were the social media enthusiasts who said … [Read more...]
Top 5 benefits of media training
Discover the benefits of media training and do all your media interviews with confidence. As a busy executive or business owner, doing media training may be the last thing on your mind. But whether you like it or not, there will come a time that you will have to face the media as part of your role. Then what will you do? Many corporate executives and business owners fall into the trap of going … [Read more...]