Webinars are such a powerful lead generation strategy, yet time and time again, we see some critical webinar mistakes being made. Not only are these errors being made, but with a little bit of planning, they can be avoided. Number 1 way to make sales (one to many) The number one way to make one-to-many sales is via a seminar. Nothing beats being able to stand in front of a large group of … [Read more...]
Top 5 Productivity Tools in 2017 to Help You Get Things Done Faster
More efficiency, saving time and the ability to focus on deep work are 3 of the top reasons why these top productivity tools are so popular among entrepreneurs and professional people of all levels. Especially as 2017 unfolds. You know, new goals, new targets. Being able to power through your work day with energy and focus is a rare thing nowadays. With so many digital tools to distract us, … [Read more...]
Why your job as a marketer could be on the way out
Your job as a marketer could be on the way out. Traditional marketing is dead. And marketers who are still holding on to conventional marketing practices could be on the way out. Well, that’s according to the dire prediction of Ryan Holiday, author of the book ‘Growth Hacker Marketing’, which cited some of the leading brands and companies that resorted to non-traditional marketing strategies … [Read more...]
How to make the most of your outsourced content marketing
Making the most of your outsourced content marketing ranks high on the list of challenges of every marketing manager or director. In this age of lean marketing teams, tight budgets, extremely tight deadlines and multiple campaigns, it’s not uncommon for some marketing initiatives to fall down the wayside at times. In this post, we will have a look at some practical ways on how you as the … [Read more...]
Top 3 Tips When Hiring a Digital Marketing Agency
Are you in the middle of hiring a digital marketing agency? Or have you just appointed one and things are not working out as planned? If so, you must have gone through one of the most difficult decision-making processes for a company. Appointing a digital marketing agency is an important and critical step in growing your business. And you want to get it right. But the hiring process … [Read more...]
Melbourne Storm and Their Marketing Automation Success Using Big Data
5 Key Lessons Learned from Melbourne Storm’s Data Driven Marketing Automation Success Hundreds of points of data, multiple integrations and an amazing central marketing dashboard. Sounds like a pipedream right? Last night, on a hot summer’s night in Sydney, the Marketing Cube team and Oracle, hosted an event with the team who did all of the above for the iconic Melbourne Storm Rugby League … [Read more...]
Press Release Template: A Guide To Writing Effective PRs
Press releases should be part of your overall communications strategy. Is your business currently using a consistent press release template? Most businesses can generally be categorised into two groups: those that sell products and those that sell services. Though nowadays the lines are getting blurred between what is a product and what is a service. Whether your business is a service provider … [Read more...]