Digital marketing professionals in today's day and age must know how to master marketing automation. Mastering marketing automation is one of the most critical skills for all marketing personnel, especially those in the financial services industry. In fact, marketing automation is making its way across many different industries and sectors, and there's an excellent reason for that. Marketing … [Read more...]
3 Marketing Automation Strategies to Boost Your Sales
When it comes to marketing in the financial services industry, your marketing automation strategies will be the glue that keeps your sales ticking over. But the reality is, most companies have their marketing automation switched on, but are far from maximising the actual power it offers. Too often we see companies sending out regular emails, maybe a 1 part email follow up but are missing … [Read more...]
13 of the Best Lead Generation Tools for Financial Services in 2017
Lead generation tools for Forex, CFD & Stockbrokers in 2017 Finance companies of all shapes and sizes are always on the look-out for the best lead generation tools which provide the best return for every marketing dollar being spent. Today I am going to run through a handful of the best lead generation tools as well as the types of avenues that have consistently worked over time. Is it … [Read more...]
Melbourne Storm and Their Marketing Automation Success Using Big Data
5 Key Lessons Learned from Melbourne Storm’s Data Driven Marketing Automation Success Hundreds of points of data, multiple integrations and an amazing central marketing dashboard. Sounds like a pipedream right? Last night, on a hot summer’s night in Sydney, the Marketing Cube team and Oracle, hosted an event with the team who did all of the above for the iconic Melbourne Storm Rugby League … [Read more...]
Marketing Automation Tips – Creating Intelligent Forms on Your Landing Pages
Discover how you can build intelligent forms with your marketing automation platform. Running a successful marketing campaign is often decided by the amount of engaged leads you can capture, and to do this, you need a form on your respective landing pages. Today we are going to take a look at the Eloqua marketing automation platform and delve a little deeper into building intelligent forms on … [Read more...]