Profile Booster

Digital Media & Finance Specialists

  • Home
  • Packages
  • Services
    • Content Marketing
    • Press Release Writing
    • Copywriting
    • SEO Content
    • Social Media Strategy
    • Video Content
    • Marketing Automation
    • Newsletters
  • About Us
    • In The Media
    • Contact
  • Blog

Email Marketing Best Practices – Seven Key Tips

By Ashley Jessen

DOWNLOAD: Simple tip to boost your email open rates by 58%. You will be amazed at how simple, yet effective this strategy is.

Success. Your download is on its way. You should receive your email download link within the next few minutes. Enjoy.

Email marketing is going to get more and more competitive. The leading financial services and Fintech companies are setting strong email marketing best practices to win more conversions and close more sales.

With so many new digital marketing channels available, nothing comes close to email marketing in terms of:

  • Engaging in conversations with your hottest leads
  • Showing the authority of your business and staff
  • Being the thought leader in your industry
  • Successfully retaining more clients
  • Customer acquisition
  • Ensuring new leads do not slip through the cracks when your sales team are busy

So let’s dive in and uncover the top email marketing best practices you can employ starting today.

1. Keep your emails simple

Time is precious. In particular, your potential clients’ time is precious.

Therefore, focus on delivering your key messages in the most efficient way possible.

The goal of the email is to earn the click through. So before writing up your emails, answer this one question.

If this email could achieve one thing, what would it be?

Some refer to this as the ‘Most Wanted Response’ or MWR.

By focusing on the most wanted response, you can remove a lot of the clutter in the email and get straight to the point.

2. Inspire your subscriber to open your emails with a compelling subject line

Your headline is the key to getting opened, read, heard and then earning the click.email marketing best practices

Remember the days when people used to read their physical mail over a bin? One of most widely used marketing methods in the 80’s and 90’s was direct mail.

People used to get inundated with junk mail, so they used to sit down with a bin between their legs as they read their mail.

Junk mail – bin. More junk mail – bin.

The new version of this is the delete key.

Picture each one of your subscribers as they sit at their computer ready to view their emails.

But picture them with their finger sitting directly over the DELETE key.

The delete key is the new version of opening your mail over a bin.

Therefore it is essential you create the most powerful headline you can to earn the open.

Your first goal is to inspire your prospect to open their email so they can read your compelling email.

How to write a powerful subject line

  1. Write down 25 subject line ideas before you choose the final winner
  2. Make sure the most compelling reason to view the email is in the subject line
  3. Create curiosity and pique their interest
  4. Keep it short
  5. Try A/B testing to determine the ultimate winner

Nowadays, the marketing automation platforms and email service providers allow you to A/B test your subject lines.

You can even run the test on a list and let the software pick the best subject line. It will then automatically email the rest of the list with the winning subject line.

Gotta love automation. What a time we live in.

Despite this automation, isn’t it crazy how busy the marketing team is all the time?

3. Create focused call to actions in your emails

This email marketing tip is simple. Don’t confuse your prospects with multiple call-to-action options.

The answer to the MWR mentioned above should guide all your hyperlinks and CTA buttons.

Focus on the number 1 result you want from the email and make sure every CTA directs them there.

When it comes to effective webinars and seminars, the old rule of thumb is to tell them what you are going to say, tell them and then tell them what you just said.

Human beings are simple creatures.

We need to hear things multiple times before it registers as something we should do.

We find the best solution for higher email click through rates is to provide three options to click from the email.

How should I create my email links?

We find contextual hyperlinks work well. If you have a graphics department and they have a suite of CTA buttons, then use them. Our preference is contextual hyperlinks.

Every person reading gets inspired by different things.

Three links provide the opportunity to find a compelling reason to click for each type of person.

4. Review your automated email follow up sequences

When was the last time you subscribed to your email list and got the follow-up email series?

Maybe 12 months? Two years perhaps?

We know the hard truth too well.

Marketing departments are usually quite lean, and the daily to-do list is gigantic. There just isn’t enough time in the day.

Reviewing your automated follow-up emails is critical. You can watch the video below to find out more.

Get one of your team to subscribe to your email sequences every six months and see if the content and CTAs are still relevant.

Your next job is to find the holes that need fixing or re-write your automated follow-ups.

Keep your emails current and keep them up to date.

5. Keep your email list clean

Open rates, spam and junk mail. Arghh. So annoying.

Your focus is to maximise your email open rates.

To get the best email open rates, you must clean up your email list.

How frequently do you remove the hard bounces? You know, those emails you deliver to someone who no longer works at the company, like Peter@companyXYZ.com?

Most email programs allow you to filter for hard bounces.

Do a quick review of the list. See if some of the emails are missing data and fix them up. You might notice it

You might notice it misspelt with .comau instead of .com.au for example.

Otherwise, cull them. Delete them. Get rid of them. You don’t need them on your email list.

If you do not get rid of them, then your open rate KPI is going to suffer. It is impossible for a hard bounce to have a positive open rate. Simple.

6. Build your email list using lead magnets

What’s the point of having the best email subject line, the best email copy and the best email CTAs if you have a small email list?

Today, you must aggressively build your email list for your email marketing strategy to work.

How do you build a strong email list?

Value, value and more value.

Offer your potential subscribers the most value you can in the form of:

  • Content upgrades
  • Downloadable guides
  • PDFs
  • eBooks
  • Whitepapers
  • Handy checklists
  • Mindmaps
  • A how-to video series

The assets mentioned above must all be presented in a landing page for lead generation.

Why you must create more landing pages for lead generation

Hubspot ran an analysis on 7,000 companies to realise there was little to no jump in leads for those who moved from 1-5 or 6-10 landing pages.

However, those companies who increased the number of landing pages from 10-15 saw a 55% increase in the number of leads.

In fact, the next massive leap in lead generation from landing pages was when companies had 40 landing pages.

It goes without saying, you need more landing pages if you are going to drive more email leads.

7. Introduce gifs to your email marketing to grab attention

Ok. So this is more of a fun one. Particularly for those who are good with design and love to be creative.

Instead of using a static image, introduce a gif where appropriate to your email marketing.

We did this for one of the financial services companies we worked with. Instead of putting an image of the latest morning video report, we created a gif to go in the newsletter. The gif caught people’s eyes.

We received some email replies immediately. Some responded to let us know it looks great. Others wanted to know how we did it and how they could do it.

So you could say gifs work.

Some of you may be thinking ‘it won’t work in our industry’.

But we created a weekly global market video covering Forex, Indices, Commodities and stocks. Finance is one of the more traditional industries, but it worked for us.

How to create a gif for your email:

We like to keep things very simple. We used a program (and still do) called igifmaker. You run the video, place igifmaker over the top and record the section you want. Gee whiz, this email marketing is easy, right?

Will this year be the year you truly maximise your email marketing?

Hopefully, the seven email marketing best practices tips mentioned here help you and the team to more success.

Why not sit down with your team and note what success will look like and map out a plan to achieve it.

There is no doubt email will continue to be the number 1 sales and online conversion tool for many industries, but in particular the finance industry.

So get your email marketing shoes on and wring every last drop out of your email marketing opportunities.

What are you waiting for? Perhaps you need to call the team at Profile Booster to map out your strategy. Go on, get out of here.

Marketing Automation Tips

Discover How to Boost Your Email Open Rates by 58% with 1 Simple Tip

You spent way too long creating  an impressive email campaign for 70% NOT to open it. Use this simple tip to boost your email open rates by 58%.

Marketing Automation Tips

Success. Your Download is on its Way

You should receive your email download link within the next few minutes. Enjoy.

Related Posts:

  • Top 11 Email Marketing Tips to Increase Sales in 2017Top 11 Email Marketing Tips to Increase Sales in 2017
  • 3 Marketing Automation Strategies to Boost Your Sales3 Marketing Automation Strategies to Boost Your Sales
  • How Often Should You Send Your Company NewsletterHow Often Should You Send Your Company Newsletter

Filed Under: Email Marketing

About Ashley Jessen

Ashley Jessen is the CEO and Co-Founder of Profile Booster, where he helps finance companies build conversion-focused sales funnels, implement effective lead generation strategies and lower their client acquisition costs.

Ashley is the Author of CFDs Made Simple, given seminars all around Australia and has been involved in the financial services sector in a Sales and Marketing capacity since the year 2000.

When he's not studying & implementing digital marketing best practices, he loves the gym, playing golf all around Sydney and riding around the neighbourhood with his three incredible girls.

Top 11 Email Marketing Tips to Increase Sales

Top 11 Email Marketing Tips to Increase Sales

YouTube Video Ideas & How to Create Better Videos

YouTube Video Ideas & How to Create Better Videos

Email Marketing Best Practices – Seven Key Tips

Email Marketing Best Practices – Seven Key Tips

7 Ways to Generate Leads Through Content Marketing

7 Ways to Generate Leads Through Content Marketing

Simple SEO Strategy to Boost Your Rankings

Simple SEO Strategy to Boost Your Rankings

5 LinkedIn Tips to Boost Your Skills and Endorsements

5 LinkedIn Tips to Boost Your Skills and Endorsements

13 of the Best Lead Generation Tools for Financial Services

13 of the Best Lead Generation Tools for Financial Services

Top 5 Productivity Tools to Help You Get Things Done Faster

Top 5 Productivity Tools to Help You Get Things Done Faster

What we’re reading

Tag Cloud

Content Marketing Digital Marketing Email Marketing Marketing Automation Marketing Strategy Media and PR News Writing SEO Social Media

Navigation

  • Home
  • Services
  • About Us
  • Blog
  • Privacy
  • Contact
  • Email
  • Facebook
  • Google+
  • Linkedin
  • Twitter
  • YouTube

Services

  • Content Marketing
  • Press Releases
  • Copywriting
  • SEO Content
  • Video Content
  • Marketing Automation
  • Social Media Strategy
  • Newsletters

About Us

People Behind Profile Booster. Our team has a depth of experience when it comes to financial services, having been involved and authored 4 books and are driven to help you with your corporate communications and digital marketing goals. Eva Diaz - Co-Founder & Managing Director Eva … Find Out More...

Copyright © 2025 · Profile Booster Australia | Our Packages

Content Marketing Finance Specialists

Marketing Automation Tips

Discover How to Boost Your Email Open Rates by 58%.

x