Discover How We Achieved a 2,600% Increase in Impressions in the Competitive Finance Space
Today we are going to have a look at what can be done when you maximise your social media opportunities using Twitter.
Our mindset when it comes to creating a social media marketing strategy is all about engagement and lead generation.
We are going to look at one of our client’s Twitter accounts and show you the results we have achieved in just 28 days, starting from a very small base.
This account was opened in 2012 and has been actively tweeting for the last couple of years. So the account we are talking about is an established account with nearly 5,000 tweets up till now.
Our social media marketing strategy
Our social media marketing strategy for our clients in the financial services space is to set a solid foundation and generate genuine engagement.
As a result of creating engagement, we get some new followers, and our messages can now be distributed to an attentive audience, rather than no one looking at our content.
We consider every single touch point, be it social media, seminars, webinars or online demo applications, another chance for a prospect to get closer to making a buying decision. In our case, we want them to open a live, funded trading account.
So let’s log in and run through the basics of their account and the results we have been able to achieve by applying a rock solid social media marketing strategy. Please note we are going to hide the name of the account.
As you can see there are 4,973 tweets, we are following 871 people, and we’ve got 1,017 followers.
Our first 28 days – Implementing our social media marketing strategy
Let’s take a look at the results over the last 28 days.
As you can see, we’ve increased tweets by 1,084%, impressions are up 3,085%, profile visits are up 453%, mentions are up 228% and we’ve managed to add another 240 followers.
What does all this mean?
It means we promptly developed a robust social media strategy and began implementing it right away. As a result, the total number of impressions shot through the roof. This happened because we tweeted content that resonated with the marketplace.
You have to keep in mind we had just under 800 followers when we started 28 days ago. It was not like we had 5,000 people following our messages.
Instead, we had a small target audience. Through our social media strategy, we were able to push relevant content to our target audience and their friends. Not one cent was spent on advertising or promoting tweets.
Twitter impressions up over 3,000%
So impressions were up over 3,000%. This means in the feed of our followers; our message was presented to them, giving people the chance to learn more, click through and take advantage of offers.
Also, profile visits were up 453%. This is a great result as it means 2,071 people clicked on our profile to find out more. Nothing says engagement more than a click to learn more about your profile.
We also implemented a strategy to get more followers. You can see we added 240 newbies to the account over a 28 day period.
The reason we have been able to achieve these results so quickly is due to:
- Our extensive background in financial services space;
- A deep understanding of the target market;
- Being able to create targeted messages which resonate;
- We understand the challenges of people in the finance space; and
- Listening & monitoring the results daily
So let’s take a look at a few of the months before November.
Once again, you can see the account was active and was gaining new followers and achieving impressions and profile visits.
Taking action – Implementation time
But you can see the November results highlighting what can be accomplished when a dedicated social media marketing strategy is put in place and more importantly, implemented.
Now let’s take a look at the impressions produced over the last couple of months so you can get a good feel for the growth achieved in such a short space of time.
This image shows the growth we made in the first month after taking over the account. You can see it took a full week to formulate our strategy and then we got straight into implementation. The great thing is we continue to analyse the results and refine what is working and get rid of what isn’t working.
You can see in the last week we had impressions consistently hitting 10,000 per day.
The previous month was October. You can see impressions hit a peak just over 600 in a day. A long shot from our 10,000+ impressions recently.
Back in September, the account wasn’t gaining much attention or love.
August did see some activity in the first half, but not a lot more after that. Daily impressions averaged 280. Again, 280 versus over 5,400 twitter impressions per day is a huge difference.
For some of you, these results may appear quite mediocre. For others, it represents a quality step up and may even inspire you to get more from your social media activities.
What have you found to work for you and your team?
If you would like to achieve an improvement in your social media marketing activities, then get in touch with us today. We’d love to help boost the authority of your business.