When it comes to marketing in the financial services industry, your marketing automation strategies will be the glue that keeps your sales ticking over. But the reality is, most companies have their marketing automation switched on, but are far from maximising the actual power it offers. Too often we see companies sending out regular emails, maybe a 1 part email follow up but are missing … [Read more...]
8 Tips to Increase Your Media Coverage and Exposure
There’s no doubt that the last US Presidential election was a media frenzy to the max. Almost everywhere you look – TV stations, online news sites, newswires, blogs, Twitter, Facebook, LinkedIn, YouTube – all media channels were glued to the election as results trickled in. Presidential elections are high-impact events that can provide fantastic media coverage opportunities. These types of … [Read more...]
42 of the Best Client Retention Ideas You Should be Using
Client acquisition costs in the finance space have risen faster than the price of housing in Sydney. In fact, finance industries around the globe are experiencing the pain of watching soaring client acquisition costs. As a result, many companies are now being more proactive than ever at introducing some of the best client retention ideas to slow down their churn rates. You’ve heard … [Read more...]
How to Tap Influencers to Boost Your Marketing Results in 2018
Increased sales, wider audience reach and more brand recognition are the top three benefits when you tap influencers to boost your marketing results. This is why many companies are now incorporating influencer marketing into their overall marketing strategy. Some recent industry statistics show the growing interest in influencer marketing. For example, according to Google Trends, the number of … [Read more...]
How To Use Social Media To Boost PR Results in 2018
Are you still struggling to find the best strategy on how to use social media to boost your PR results? If you feel that way, chances are you are not alone. Many marketing and communications managers are still grappling with the challenge of how to use social media to boost PR results in the current digital media environment. And how do we know this for a fact? It’s because we work with … [Read more...]
Growth Hack Your Way to Success with Writing Quality Content
Building your authority, better search engine rankings and reducing the sales cycle are three critical reasons as to why it is so important to write quality content for your audience. Become the expert in your field through writing quality content People want to do business with those who are the authority in their field. People respect those who have taken the time to excel and become the … [Read more...]
Why You Need to Combine PR with Social Media for Powerful Results
Wondering why you need to combine public relations (PR) with social media to generate powerful results? Just a few years ago it would be unusual to find PR and social media in the same sentence. It’s one of those topics that generated animated discussions. On the one side were the PR practitioners who said social media won’t fly. On the other side were the social media enthusiasts who said … [Read more...]
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