Social media marketing in the financial services space is extremely beneficial as a method of generating leads for your sales team. It will also help increase your brand awareness plus stay at the front of mind with your target market. It will come as no surprise that many companies in the financial services space are increasing their social media efforts. Social media - One of the top lead … [Read more...]
Top 5 benefits of media training
Discover the benefits of media training and do all your media interviews with confidence. As a busy executive or business owner, doing media training may be the last thing on your mind. But whether you like it or not, there will come a time that you will have to face the media as part of your role. Then what will you do? Many corporate executives and business owners fall into the trap of going … [Read more...]
How Frequently Should You Add Content to Your Blog for SEO
You are probably already aware of the fact that inbound marketing, through writing quality content, is one of the most effective ways to generate more website traffic and therefore more subscribers, leads and active clients to your business. Today I am going to answer the question of how often you should be adding content to your blog for SEO, engagement and ultimately more sales. One of the … [Read more...]
Top 3 Serious Challenges Rocking the CFD Industry
Discover the top 3 serious challenges rocking the CFD industry. More than 12 years since Contracts for Difference (CFDs) were first introduced in Australia, this once sky-rocketing industry is now facing some serious challenges. Aside from the unprecedented level of market volatility that seemed to have relegated many traders on the sidelines, the effects of new rules and regulations … [Read more...]
7 Reasons Why You Need Video Marketing in Your Digital Strategy
Discover the key reasons why you need video marketing to win online Building video marketing into your digital strategy is one of the best ways to captivate, inspire and motivate people to engage with you and your business. In addition to increased engagement, video marketing allows the most scalable platform for you to build your authority and credibility in the eyes of your ideal … [Read more...]
Why your job as a marketer could be on the way out
Your job as a marketer could be on the way out. Traditional marketing is dead. And marketers who are still holding on to conventional marketing practices could be on the way out. Well, that’s according to the dire prediction of Ryan Holiday, author of the book ‘Growth Hacker Marketing’, which cited some of the leading brands and companies that resorted to non-traditional marketing strategies … [Read more...]
How Often Should You Send Your Company Newsletter
Avoid email fatigue, use subtle selling and never let your list go stale Do you know how often you should send out your company newsletter? Your email list is your most vital asset from a marketing point of view, so it goes without saying that getting your frequency right is important. For many years now, marketing departments in all sectors have understood the power of a solid email list. … [Read more...]
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