Are you still struggling to find the best strategy on how to use social media to boost your PR results? If you feel that way, chances are you are not alone. Many marketing and communications managers are still grappling with the challenge of how to use social media to boost PR results in the current digital media environment. And how do we know this for a fact? It’s because we work with … [Read more...]
Why You Need to Combine PR with Social Media for Powerful Results
Wondering why you need to combine public relations (PR) with social media to generate powerful results? Just a few years ago it would be unusual to find PR and social media in the same sentence. It’s one of those topics that generated animated discussions. On the one side were the PR practitioners who said social media won’t fly. On the other side were the social media enthusiasts who said … [Read more...]
Top 5 benefits of media training
Discover the benefits of media training and do all your media interviews with confidence. As a busy executive or business owner, doing media training may be the last thing on your mind. But whether you like it or not, there will come a time that you will have to face the media as part of your role. Then what will you do? Many corporate executives and business owners fall into the trap of going … [Read more...]
How to Smash Your First Live TV Interview
Doing a live TV interview could be nerve wracking, particularly if it is your first time to do it. But, if you prepare for it properly, doing a live TV interview could be a breeze. But let’s not get ahead of ourselves. You may be wondering, how those TV anchors and their guests make it look so easy and natural when they talk for hours on end on live TV shows. Well, you will be glad to know … [Read more...]
5 Ways on How to Improve Your Press Release Distribution
Press release distribution is one of the most misunderstood procedures in a company’s marketing and publicity strategy. Some people think issuing a press release is as simple as pressing the send button on the keyboard and whatever was sent out would be published the next day. While there are also those who think press release distribution involves bribing journalists to encourage them to write a … [Read more...]
4 Serious Impacts of Media Landscape Changes to Content Creators
There’s no doubt the Australian media landscape is changing. The headlines say it all: Fairfax Media to cut 120 editorial jobs in Melbourne and Sydney News Corp to axe 55 editorial jobs at papers including The Australian, The Daily Telegraph and the Herald Sun News Corp sells Eureka Report ABC records 241 redundancies in response to $254m budget cut It seems like no media company has … [Read more...]
How to Prepare Your CEO for Media Interviews
Preparing your CEO for media interviews is always a challenge. This is because most of the time CEOs are too busy and occupied with managing and running the business. And rightly so because that is their main job – to grow and manage the company. But doing media interviews is also a vital part of a CEO’s role. As the main person in charge of a company or a business, the CEO is usually … [Read more...]