Social Media Service for Finance and Professional Services
We are now in an age where social media is a dominant marketing platform and none more so than within the financial services space.
Having an effective social media strategy is a vital part of providing a consistent flow of leads and engaging in conversation with other thought leaders in your space.
The short video below highlights the type of results that can be achieved when you get your social media strategy development correct. We managed to achieve the results below in the first 28 days of starting.
Update on video 15 March 2016: Impressions for the client in the video below have since improved from:
- 10,000 impressions per month on Twitter before we started;
- to 132,000 within the first 28 days;
- now we are consistently hitting over 700,000 impressions per month; and
- many in the social media strategy development space would consider 100,000 per month to be excellent.
Companies who can build an active audience, engage and participate in the social media conversation, consistently achieve top of mind awareness and authority within their niche.
We’ve created and implemented social media marketing strategies and implemented campaigns for many financial services and professional service companies and can help you as well.
Your social media strategy development
At ProfileBooster, when we build your social media strategy we take into account:
- What results you are looking to achieve
- Your audience persona’s
- Your brand, ensuring we stay consistent in our messaging
- The appropriate channels for your market
- The frequency of the updates with our social media calendar
- What the most influential people in your market are talking about
- The best way to engage with your target market
- Monitoring your channel for opportunities
- The return on investment for all social media content created
We’ll be working hard to create a consistent flow of information across your social media channels.
This will free up a lot of your time, allowing you to punch above your weight as a company and create the authority you are after.
Social media strategy and generating leads for your sales team
Another key element of our service is our dedication to finding ways to use social media as a lead generation tool.
We identify what all your currents assets are by looking across your:
- Whitepapers
- eBooks
- blog posts
- videos
- webinars
- recorded training sessions
- seminars
- website
And create a strategy that enables us to leverage your existing content for lead generation.
We even build the strategy around your landing pages, marketing automation email sequences, graphics and identify the best social media channel for your assets.
Also, we rewrite all the content several times to hit as many potential clients as possible.
So how many tweets per month does your social media service have?
We laugh every time we hear this question.
Many agencies have conditioned the market to expect a certain number of tweets per month and usually on a sliding scale.
So if you want 20 tweets a month you pay $500 and for 50 tweets a month you pay $1,000 and for 100 tweets a month you pay $2,000 and so on.
Our service is based on results.
We use Twitter and send out tweets to highlight and leverage the resources your team has painstakingly created over time.
We don’t stop at X number of tweets as we do not work this way.
Here is a screen shot of the number of tweets from 2 recent clients we have been able to generate fantastic results for.
The focus here is on the number of tweets we send out each month. We are continually optimising our clients’ channels and looking for new opportunities.
A good example of going above and beyond is when our clients run live seminars or webinar. We jump in there on the day of the seminar or webinar and actively tweet throughout the session.
What social media channels do you focus on?
When it comes to financial services, there are a couple of main channels we like to focus on and we know can get the best return on investment for our clients.
As a result, we focus on:
- YouTube
- Google+
These are our top 5, but it comes down to your business. We evaluate your business as our priority and identify which channel will provide the best return on our efforts.
Ready to get started?
Let us create your social media strategy, so you can focus on building your business.
Get in touch today on 1300 630 883 or send an email to info [at] profile booster dot com dot au and one of our team will be in touch with you within 24 hours.
