You are already aware of the fact that email marketing continues to be the most powerful way to increase your bottom line results. This is true for nearly every industry on the planet. According to DMA, email has the highest conversion rate (66%) when it comes to purchases made as a result of receiving a marketing message compared to social media and direct mail. In this article, I wanted to … [Read more...]
Email Marketing Best Practices – Seven Key Tips
Email marketing is going to get more and more competitive. The leading financial services and Fintech companies are setting strong email marketing best practices to win more conversions and close more sales. With so many new digital marketing channels available, nothing comes close to email marketing in terms of: Engaging in conversations with your hottest leads Showing the authority of … [Read more...]
13 of the Best Lead Generation Tools for Financial Services
Lead generation tools for Forex, CFD & Stockbrokers Finance companies of all shapes and sizes are always on the look-out for the best lead generation tools which provide the best return for every marketing dollar being spent. Today I am going to run through a handful of the best lead generation tools as well as the types of avenues that have consistently worked over time. Is it just me … [Read more...]
10 Quick Tips on How to Master Marketing Automation
Digital marketing professionals in today's day and age must know how to master marketing automation. Mastering marketing automation is one of the most critical skills for all marketing personnel, especially those in the financial services industry. In fact, marketing automation is making its way across many different industries and sectors, and there's an excellent reason for that. Marketing … [Read more...]
How Often Should You Send Your Company Newsletter
Avoid email fatigue, use subtle selling and never let your list go stale Do you know how often you should send out your company newsletter? Your email list is your most vital asset from a marketing point of view, so it goes without saying that getting your frequency right is important. For many years now, marketing departments in all sectors have understood the power of a solid email list. … [Read more...]
Daily Marketing Pain
Looking into a reactive marketing department. I recently got a call from a client who wanted to send out a newsletter to a few thousand clients in their database. I said fine, we can definitely help you. Below is the conversion I had, relating their daily marketing pain. Client: “Sorry to do this to you, but we have a tight deadline on this one. We need to send this newsletter out within two … [Read more...]