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You are here: Home / Archives for Email Marketing

Top 11 Email Marketing Tips to Increase Sales

By Ashley Jessen

Top 11 Email Marketing Tips to Increase Sales

You are already aware of the fact that email marketing continues to be the most powerful way to increase your bottom line results. This is true for nearly every industry on the planet. According to DMA, email has the highest conversion rate (66%) when it comes to purchases made as a result of receiving a marketing message compared to social media and direct mail. In this article, I wanted to … [Read more...]

Filed Under: Email Marketing

Email Marketing Best Practices – Seven Key Tips

By Ashley Jessen

Email Marketing Best Practices – Seven Key Tips

Email marketing is going to get more and more competitive. The leading financial services and Fintech companies are setting strong email marketing best practices to win more conversions and close more sales. With so many new digital marketing channels available, nothing comes close to email marketing in terms of: Engaging in conversations with your hottest leads Showing the authority of … [Read more...]

Filed Under: Email Marketing

13 of the Best Lead Generation Tools for Financial Services

By Ashley Jessen

13 of the Best Lead Generation Tools for Financial Services

Lead generation tools for Forex, CFD & Stockbrokers Finance companies of all shapes and sizes are always on the look-out for the best lead generation tools which provide the best return for every marketing dollar being spent. Today I am going to run through a handful of the best lead generation tools as well as the types of avenues that have consistently worked over time. Is it just me … [Read more...]

Filed Under: Content Marketing, Email Marketing, Marketing Automation, Marketing Strategy

10 Quick Tips on How to Master Marketing Automation

By Ashley Jessen

10 Quick Tips on How to Master Marketing Automation

Digital marketing professionals in today's day and age must know how to master marketing automation. Mastering marketing automation is one of the most critical skills for all marketing personnel, especially those in the financial services industry. In fact, marketing automation is making its way across many different industries and sectors, and there's an excellent reason for that. Marketing … [Read more...]

Filed Under: Email Marketing, Marketing Automation

How Often Should You Send Your Company Newsletter

By Ashley Jessen

How Often Should You Send Your Company Newsletter

Avoid email fatigue, use subtle selling and never let your list go stale Do you know how often you should send out your company newsletter? Your email list is your most vital asset from a marketing point of view, so it goes without saying that getting your frequency right is important. For many years now, marketing departments in all sectors have understood the power of a solid email list. … [Read more...]

Filed Under: Email Marketing

Daily Marketing Pain

By Eva Diaz

Daily Marketing Pain

Looking into a reactive marketing department. I recently got a call from a client who wanted to send out a newsletter to a few thousand clients in their database. I said fine, we can definitely help you. Below is the conversion I had, relating their daily marketing pain. Client: “Sorry to do this to you, but we have a tight deadline on this one. We need to send this newsletter out within two … [Read more...]

Filed Under: Content Marketing, Email Marketing

Top 11 Email Marketing Tips to Increase Sales

Top 11 Email Marketing Tips to Increase Sales

YouTube Video Ideas & How to Create Better Videos

YouTube Video Ideas & How to Create Better Videos

Email Marketing Best Practices – Seven Key Tips

Email Marketing Best Practices – Seven Key Tips

7 Ways to Generate Leads Through Content Marketing

7 Ways to Generate Leads Through Content Marketing

Simple SEO Strategy to Boost Your Rankings

Simple SEO Strategy to Boost Your Rankings

5 LinkedIn Tips to Boost Your Skills and Endorsements

5 LinkedIn Tips to Boost Your Skills and Endorsements

13 of the Best Lead Generation Tools for Financial Services

13 of the Best Lead Generation Tools for Financial Services

Top 5 Productivity Tools to Help You Get Things Done Faster

Top 5 Productivity Tools to Help You Get Things Done Faster

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People Behind Profile Booster. Our team has a depth of experience when it comes to financial services, having been involved and authored 4 books and are driven to help you with your corporate communications and digital marketing goals. Eva Diaz - Co-Founder & Managing Director Eva … Find Out More...

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