Discover the top 3 serious challenges rocking the CFD industry. More than 12 years since Contracts for Difference (CFDs) were first introduced in Australia, this once sky-rocketing industry is now facing some serious challenges. Aside from the unprecedented level of market volatility that seemed to have relegated many traders on the sidelines, the effects of new rules and regulations … [Read more...]
5 Ways on How to Improve Your Press Release Distribution
Press release distribution is one of the most misunderstood procedures in a company’s marketing and publicity strategy. Some people think issuing a press release is as simple as pressing the send button on the keyboard and whatever was sent out would be published the next day. While there are also those who think press release distribution involves bribing journalists to encourage them to write a … [Read more...]
Australian FX Industry Poised for Growth
The Australian FX industry looks set for a rebound and a healthy growth period in 2016 after four years of contraction. The first indication of recovery in the FX industry is based on the steady number of FX traders, which according to the 2015 Australian FX Report now stands at 49,000 traders. For the first time in four years, the report said the number of traders has been steady the past … [Read more...]
The Future of Forex & CFD Brokerage Firms
What are the warning signals and how bright is the future? Australia, UK and Germany are now becoming extremely mature markets in the CFD & Forex space, with a few of the largest brokering firms enjoying a stranglehold on the majority of retail traders. Given how mature the market is, it is becoming harder for the small, up and coming CFD or FX firms to enjoy the success of their much larger … [Read more...]
4 Serious Impacts of Media Landscape Changes to Content Creators
There’s no doubt the Australian media landscape is changing. The headlines say it all: Fairfax Media to cut 120 editorial jobs in Melbourne and Sydney News Corp to axe 55 editorial jobs at papers including The Australian, The Daily Telegraph and the Herald Sun News Corp sells Eureka Report ABC records 241 redundancies in response to $254m budget cut It seems like no media company has … [Read more...]
Social media habits of successful CFD/FX CEOs
CEOs in the CFD and FX industry are business savvy, but they could be missing out on the benefits of social media. And while a number of CEOs in this highly competitive and regulated industry are starting to embrace social media within the CFD & Forex space, many of them may be missing out. The converted and early users are singing praises and are keenly promoting it through their … [Read more...]
Melbourne Storm and Their Marketing Automation Success Using Big Data
5 Key Lessons Learned from Melbourne Storm’s Data Driven Marketing Automation Success Hundreds of points of data, multiple integrations and an amazing central marketing dashboard. Sounds like a pipedream right? Last night, on a hot summer’s night in Sydney, the Marketing Cube team and Oracle, hosted an event with the team who did all of the above for the iconic Melbourne Storm Rugby League … [Read more...]