Increased sales, wider audience reach and more brand recognition are the top three benefits when you tap influencers to boost your marketing results. This is why many companies are now incorporating influencer marketing into their overall marketing strategy. Some recent industry statistics show the growing interest in influencer marketing. For example, according to Google Trends, the number of … [Read more...]
7 Reasons Why You Need Video Marketing in Your Digital Strategy
Discover the key reasons why you need video marketing to win online Building video marketing into your digital strategy is one of the best ways to captivate, inspire and motivate people to engage with you and your business. In addition to increased engagement, video marketing allows the most scalable platform for you to build your authority and credibility in the eyes of your ideal … [Read more...]
Why your job as a marketer could be on the way out
Your job as a marketer could be on the way out. Traditional marketing is dead. And marketers who are still holding on to conventional marketing practices could be on the way out. Well, that’s according to the dire prediction of Ryan Holiday, author of the book ‘Growth Hacker Marketing’, which cited some of the leading brands and companies that resorted to non-traditional marketing strategies … [Read more...]
Top 3 Benefits of a Social Media Marketing Agency
Discover how a social media marketing agency can help push your results to the next level What if a social media marketing agency could help you drive more leads, generate more engagement and maximise the great work your content team are consistently generating? We find the greatest limiting factor with organisations is they believe they can generate the best social media results … [Read more...]
3 Effective Ways to Improve Client Reactivation
As consumers become more information savvy, marketers continue to face the challenge of client engagement and how to improve client reactivation. In this age when consumers are spoilt for choice, businesses face two big challenges in the areas of client engagement and client reactivation. At the front and back of every marketer's mind are the questions like: How do I engage clients in a … [Read more...]
Best Social Media Marketing Strategy to Drive More Leads
Top 3 tips to achieve the best social media marketing strategy for your company Looking for the best social media marketing strategy for your business? Social media continues to top the charts as one of the top lead generation strategies for finance and professional services alike. Also, it can help boost your SEO strategy (more front page rankings in Google) and drive more leads as … [Read more...]
Using YouTube Cards to Boost Your Content
Examples of YouTube cards and how to apply them to your YouTube channel Today I want to talk about using YouTube cards and run through some examples, so you can start to think about how to use them on your YouTube channel. YouTube cards were released in 2015 and were created as a replacement for annotations. The reason behind this is annotations don't work on mobile devices, so the YouTube … [Read more...]