Looking into a reactive marketing department.
I recently got a call from a client who wanted to send out a newsletter to a few thousand clients in their database. I said fine, we can definitely help you. Below is the conversion I had, relating their daily marketing pain.
Client: “Sorry to do this to you, but we have a tight deadline on this one. We need to send this newsletter out within two days because I want our clients to know about an upcoming event next month. We have an external guest speaker, so we want a great attendance on the day.”
Profile Booster: “That’s quite a tight deadline – next two days… but we will see what we can do. What else would you like to include in the newsletter aside from the event?”
Client: “Well, you know, lots of things happening here but not really worth putting in the newsletter at the moment. I got some website pages to update, a couple of product ads to finalise and everyone wants the marketing team to produce collaterals for them!”
Profile Booster: “Ok, do you want us to come up with some possible ideas and topics for the newsletter? Based on our records, the last one we created for you was three months ago. You really need to send one out regularly and consistently.”
Client: “Yes, I know…that’s really bad. But we’re just flat out. Lots of projects plus ad hoc requests and things that come up every now and then. I don’t even have time for lunch anymore.”
Profile Booster: “That’s no good. You know you can always call us if you feel inundated with your workload. By the way, what happened to that editorial calendar that we created for you? We’ve already identified some potential topics and ideas for the year on that one.”
Client: “It must be here somewhere. I can look it up again. But can you please come up with some additional ideas and topics for this newsletter? And make it pronto!”
Profile Booster: “We’ll see what we can do. At the moment, we may be looking at five-day turn around for the newsletter. We will come up with some suggestions but you have to come back to us quickly so that we can go ahead with it.”
Client: “Ok, that will be great. I really want to get it out in two days, but I suppose we need to have some informative and relevant information there. I’ll try to get more information about the event as well and I will send them to you.”
This may be a typical day in a marketing team’s or marketing manager’s life. Tight deadlines and hundreds of things to do but not a lot of resources and time.
If you find yourself in this situation, please contact us and we will be happy to help.
We can help you with newsletter writing and production as well as some other editorial content creation. Call us on 1300 630 883