Discover the top 3 serious challenges rocking the CFD industry. More than 12 years since Contracts for Difference (CFDs) were first introduced in Australia, this once sky-rocketing industry is now facing some serious challenges. Aside from the unprecedented level of market volatility that seemed to have relegated many traders on the sidelines, the effects of new rules and regulations … [Read more...]
Why your job as a marketer could be on the way out
Your job as a marketer could be on the way out. Traditional marketing is dead. And marketers who are still holding on to conventional marketing practices could be on the way out. Well, that’s according to the dire prediction of Ryan Holiday, author of the book ‘Growth Hacker Marketing’, which cited some of the leading brands and companies that resorted to non-traditional marketing strategies … [Read more...]
How to make the most of your outsourced content marketing
Making the most of your outsourced content marketing ranks high on the list of challenges of every marketing manager or director. In this age of lean marketing teams, tight budgets, extremely tight deadlines and multiple campaigns, it’s not uncommon for some marketing initiatives to fall down the wayside at times. In this post, we will have a look at some practical ways on how you as the … [Read more...]
How to Smash Your First Live TV Interview
Doing a live TV interview could be nerve wracking, particularly if it is your first time to do it. But, if you prepare for it properly, doing a live TV interview could be a breeze. But let’s not get ahead of ourselves. You may be wondering, how those TV anchors and their guests make it look so easy and natural when they talk for hours on end on live TV shows. Well, you will be glad to know … [Read more...]
3 Effective Ways to Improve Client Reactivation
As consumers become more information savvy, marketers continue to face the challenge of client engagement and how to improve client reactivation. In this age when consumers are spoilt for choice, businesses face two big challenges in the areas of client engagement and client reactivation. At the front and back of every marketer's mind are the questions like: How do I engage clients in a … [Read more...]
5 Ways on How to Improve Your Press Release Distribution
Press release distribution is one of the most misunderstood procedures in a company’s marketing and publicity strategy. Some people think issuing a press release is as simple as pressing the send button on the keyboard and whatever was sent out would be published the next day. While there are also those who think press release distribution involves bribing journalists to encourage them to write a … [Read more...]
Why Is Your Personal Branding Strategy NOT Working and What to Do About It?
Building your own personal brand is a must these days. You think branding is only for business and companies? Think again. Whether you own a business or working for another business, you need a personal branding strategy. Branding used to be a term associated with businesses and companies. Those entities that spend millions of dollars to project a positive image of themselves. But … [Read more...]