Content marketing has seen tremendous growth over the past few years. Some recent industry figures show that around 85-90 percent of businesses now produce their own content. Whether they do it in-house or via a content marketing agency, the fact is more and more companies have embraced content marketing in recent years. In a recent industry event hosted by programmatic digital marketing … [Read more...]
Growth Hack Your Way to Success with Writing Quality Content
Building your authority, better search engine rankings and reducing the sales cycle are three critical reasons as to why it is so important to write quality content for your audience. Become the expert in your field through writing quality content People want to do business with those who are the authority in their field. People respect those who have taken the time to excel and become the … [Read more...]
Top 5 benefits of media training
Discover the benefits of media training and do all your media interviews with confidence. As a busy executive or business owner, doing media training may be the last thing on your mind. But whether you like it or not, there will come a time that you will have to face the media as part of your role. Then what will you do? Many corporate executives and business owners fall into the trap of going … [Read more...]
How Frequently Should You Add Content to Your Blog for SEO
You are probably already aware of the fact that inbound marketing, through writing quality content, is one of the most effective ways to generate more website traffic and therefore more subscribers, leads and active clients to your business. Today I am going to answer the question of how often you should be adding content to your blog for SEO, engagement and ultimately more sales. One of the … [Read more...]
Why your job as a marketer could be on the way out
Your job as a marketer could be on the way out. Traditional marketing is dead. And marketers who are still holding on to conventional marketing practices could be on the way out. Well, that’s according to the dire prediction of Ryan Holiday, author of the book ‘Growth Hacker Marketing’, which cited some of the leading brands and companies that resorted to non-traditional marketing strategies … [Read more...]
How to make the most of your outsourced content marketing
Making the most of your outsourced content marketing ranks high on the list of challenges of every marketing manager or director. In this age of lean marketing teams, tight budgets, extremely tight deadlines and multiple campaigns, it’s not uncommon for some marketing initiatives to fall down the wayside at times. In this post, we will have a look at some practical ways on how you as the … [Read more...]
5 Ways on How to Improve Your Press Release Distribution
Press release distribution is one of the most misunderstood procedures in a company’s marketing and publicity strategy. Some people think issuing a press release is as simple as pressing the send button on the keyboard and whatever was sent out would be published the next day. While there are also those who think press release distribution involves bribing journalists to encourage them to write a … [Read more...]
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