Stuck for content marketing ideas?
Ideas have the power to transform industries, countries and entire generations.
The iPod, Nanotechnology and 3D printing are three ideas which have generated billions of dollars in sales and enriched the lives of millions. Now we rely on this technology to run our businesses and our lives.
Today we are going to uncover how you can generate more ideas to boost the authority for your business. Plus, how you can execute on your ideas to leverage your current team’s resources.
The result will be you, and your team look much bigger than you are.
Number 1 way to generate content marketing ideas
The number 1 way to generate ideas for new marketing campaigns, blog posts or video content is to get into the mind of your target market.
One way to do this is using buyer personas. Buyer personas help you speak directly to your target market and have your ideas resonate directly with them.
One of the most powerful ways to get into the minds of your target market is to speak with them directly. You can do this at:
- seminars
- on the phone
- industry meetups
- trade shows
- industry networking events
Getting to know the biggest challenges of your market
Nothing is quite as powerful as hearing exactly what your customers’ concerns and challenges are one on one. All marketing team members should be actively on the phone with clients and participate at networking events.
Get inspired by what your clients are saying and what their biggest challenges are. Getting inside their head will allow you to share and create specific content which resonates directly with them. Not only that but they’ll be willing to share your content more extensively as it has helped them tremendously.
Now if you are like many marketing departments we speak with, coming up with a range of thought-provoking and actionable content marketing ideas isn’t the tricky part.
Instead, the biggest challenge for B2B and B2C companies is having the resources and time to execute on those ideas.
What is stopping you from reaching your potential?
Lack of time to execute on their ideas is your number 1 limiting factor. For many companies, lack of time is restricting your potential.
This is no reflection on your team, but the reality is there are only so many productive hours each day.
Every day you have to attend meetings and generate a constant flow of reports.
This ‘busy work’ often means you are extremely busy without ever achieving anything.
The job of your manager is to…
You are probably already aware of the fact that your manager’s job is to interrupt you all day. They will schedule meetings and ensure your deadlines can only be met at 3:30 am on a Sunday morning.
The strategic marketer understands this and knows the power of delegation and finding expert assistance in areas they find challenging time-wise.
One of the best options for busy marketing teams is to work with a professional outsourced team. Ideally, this team will have the expertise and hands-on experience to get the job done.
Imagine being able to save 40-80 hours of productive time per week. This is the power of leveraging quality outside assistance to help bring your ideas to market.
A quality team will help brainstorm additional solutions to give your marketing campaign the boost it needs.
So get in touch with our team today to find out how we can help you leverage your time and boost the authority of your business.
