You are already aware of the fact that email marketing continues to be the most powerful way to increase your bottom line results. This is true for nearly every industry on the planet. According to DMA, email has the highest conversion rate (66%) when it comes to purchases made as a result of receiving a marketing message compared to social media and direct mail. In this article, I wanted to … [Read more...]
3 Marketing Automation Strategies to Boost Your Sales
When it comes to marketing in the financial services industry, your marketing automation strategies will be the glue that keeps your sales ticking over. But the reality is, most companies have their marketing automation switched on, but are far from maximising the actual power it offers. Too often we see companies sending out regular emails, maybe a 1 part email follow up but are missing … [Read more...]
42 of the Best Client Retention Ideas You Should be Using
Client acquisition costs in the finance space have risen faster than the price of housing in Sydney. In fact, finance industries around the globe are experiencing the pain of watching soaring client acquisition costs. As a result, many companies are now being more proactive than ever at introducing some of the best client retention ideas to slow down their churn rates. You’ve heard … [Read more...]
Top 5 Productivity Tools in 2018 to Help You Get Things Done Faster
More efficiency, saving time and the ability to focus on deep work are 3 of the top reasons why these top productivity tools are so popular among entrepreneurs and professional people of all levels. Especially as 2018 unfolds. You know, new goals, new targets. Being able to power through your workday with energy and focus is a rare thing nowadays. With so many digital tools to distract us, like … [Read more...]
Growth Hack Your Way to Success with Writing Quality Content
Building your authority, better search engine rankings and reducing the sales cycle are three critical reasons as to why it is so important to write quality content for your audience. Become the expert in your field through writing quality content People want to do business with those who are the authority in their field. People respect those who have taken the time to excel and become the … [Read more...]
Top 5 Benefits of Social Media Marketing
Social media marketing in the financial services space is extremely beneficial as a method of generating leads for your sales team. It will also help increase your brand awareness plus stay at the front of mind with your target market. It will come as no surprise that many companies in the financial services space are increasing their social media efforts. Social media - One of the top lead … [Read more...]
How Frequently Should You Add Content to Your Blog for SEO
You are probably already aware of the fact that inbound marketing, through writing quality content, is one of the most effective ways to generate more website traffic and therefore more subscribers, leads and active clients to your business. Today I am going to answer the question of how often you should be adding content to your blog for SEO, engagement and ultimately more sales. One of the … [Read more...]
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