Discover how a social media marketing agency can help push your results to the next level
What if a social media marketing agency could help you drive more leads, generate more engagement and truly maximise the great work your content team are consistently generating?
We often find the greatest limiting factor with organisations (especially those in the corporate sector) when it comes to social media, is they believe they can generate the best results in-house.
Your staff are not to blame for dropping the ball with your social media
The reality is often very different and it has little to do with the competency of your staff. They are hardly ever the ones to blame.
Whilst your marketing person or communication director is often responsible, the truth is, other more pressing tasks get thrown in to the mix and social media is often one of the first areas pushed to the side.
In today’s fast paced world, it is easy for your marketing team to be completely overwhelmed with a to do list as long as the Great Wall of China.
Today I want to highlight the benefits of using a social media marketing agency, to give your staff the freedom to pursue their higher purpose tasks and get some consistency across your key channels.
Benefit 1 of using a social media marketing agency is Strategy
The first benefit of using a social media marketing agency is all about strategy. The reality is your organisation likely has specific goals, objectives and KPIs.
Social media can be used for a few things, such as:
- Lead generation
- Building your authority in your niche
- To be social and engage with your prospects and clients
- For support issues
- To run questionnaire’s to your target market
In addition to that, you will have your own angle when it comes to content generation and the style of content being produced. This content is likely to resonate with different target markets.
So the first thing we work on is the strategy. We meet with the key stakeholders and uncover your goals, targets and help set the expectations of a dedicated social media strategy.
We have found that marketing directors are fantastic at letting us know exactly how they would like their social media channels to perform and what content they’d like to see. The challenge is often the time to execute on these great ideas.
Whilst we have a solid base from which we work from and experience in running social media accounts for some of the biggest Forex, CFD and finance related companies in Australia, we still like to get extremely clear on what your goals and targets are.
Benefit 2 of using a social media marketing agency is lead generation
Our next focus is on lead generation. We run through a total company audit in relation to lead generation assets to find out what is available and how we can repurpose each of them to help generate new leads for your sales team.
Often we find a suite of quality material that just hasn’t been employed, either at all, or correctly and we then set about repurposing everything we can and maximising every opportunity possible.
Your content team works hard on creating the material, the research, the white papers, the eBooks and the blog posts. So our job is to get as much reach as we can for every single word you and your team has written.
Not only do we create new text posts in order to promote your new content, but we create new imagery to complement it as well. We find this combination is very powerful across all the key social media channels.
Benefit 3 of using a social media marketing agency is implementation
Once we have defined the strategy, audited for all your key assets, we then go about implementing the strategy and taking all the work off you and your team.
You have likely got enough on your plate, so an effective social media marketing agency is able to free up your time to let you do what you do best.
You can then relax, knowing we are working on hitting your targets and maximising every opportunity for you and your brand.
An additional benefit is the ability to hold someone else accountable to specific standards that both parties have agreed upon before implementing the campaign.
Using a social media content calendar
Depending on the organisation we are working with, we find it benefits both parties to introduce a social media marketing calendar to the mix. This helps get both parties clear about the agenda and posting schedule.
Your job is simply to get results
As the marketing director or marketing manager, your job is to get results. If that means outlining the exact style or strategy you want to implement and handing it over for a social media marketing agency to handle, then so be it.
It is up to them to generate the results, the continue to hone and tweak the current efforts until you are maximising every possible angle you can.
How can we help you maximise your social media marketing efforts?
We’ve achieved some incredible results for companies in the financial services space and have our systems in place to take your social media to the next level.
Get in touch with us today and we’ll listen intently to what you want to achieve and build a plan to get you there. We live and breath this stuff and cannot wait to show you the results that are possible with social media.