Discover how a social media marketing agency can help push your results to the next level
What if a social media marketing agency could help you drive more leads, generate more engagement and maximise the great work your content team are consistently generating?
We find the greatest limiting factor with organisations is they believe they can generate the best social media results in-house.
Your staff are not to blame for dropping the ball with your social media
The reality is often very different, and it has little to do with the competency of your staff. They are hardly ever the ones to blame.
The truth is, other more pressing tasks get thrown into the mix. More often than not, social media is the first marketing strategy to be pushed to the side.
In today’s fast-paced world, it is easy for your marketing team to be completely overwhelmed. Their to-do list is often longer than the Great Wall of China.
Today I want to highlight the benefits of using a social media marketing agency.
Perhaps it is time to give your staff the freedom to pursue their higher purpose tasks. And finally, get some consistency across your key social media channels.
Benefit 1 of using a social media marketing agency is Strategy
The first benefit of using a social media marketing agency is all about strategy. The reality is your organisation likely has specific goals, objectives and KPIs.
Social media can be used for a few things, such as:
- Lead generation
- Building your authority in your niche
- To be social and engage with your prospects and clients
- For support issues
- To run questionnaire’s to your target market
In addition to that, you will have your angle when it comes to content generation and the style of content being produced. This content is likely to resonate with different target markets.
Making strategy the focus
So the first thing we work on is the strategy.
We meet with key staff and uncover their goals. We map out targets and help set expectations of a dedicated social media strategy.
Marketing directors are fantastic at letting us know exactly how they would like their social media channels to perform. They can tell us what content they’d like to see.
The challenge is often the time to execute on these ideas.
We’ve run social media accounts for some of the biggest Forex, CFD and finance related companies in Australia. But not matter our experience, we like to get clear on what your goals are.
Benefit 2 of using a social media marketing agency is lead generation
Our next focus is on lead generation.
We run through a complete company audit in relation to lead generation assets.
Our goal is to find out what is available to repurpose to help generate new leads for your sales team.
Often we find a suite of quality material which has been neglected. We set about repurposing everything we can, maximising every opportunity possible.
Your content team works hard on creating the:
- white papers
- eBooks; and
- blog posts.
Our job is to get as much reach as we can for every single word your team has written.
Not only do we create new text posts but we create new complementary imagery. We find this combination is very powerful across all the key social media channels.
Benefit 3 of using a social media marketing agency is implementation
Once we have defined the strategy, we then go about implementing the plan. We can take all the work off you or work hand-in-hand with your team.
You’ve got enough on your plate.
An effective social media marketing agency can free up your time to let you do what you do best.
You can then relax, knowing we are working on hitting your targets. We will look to maximise every opportunity for you and your brand.
An additional benefit is the ability to hold someone else accountable to specific standards. These standards would have been agreed upon before implementing your campaign.
Using a social media content calendar
Depending on the organisation we are working with, we find it benefits both parties to introduce a social media marketing calendar. This helps get both sides clear about the agenda and posting schedule.
Your job is simply to get results
As the marketing director or marketing manager, your job is to get results. If that means outlining the exact style or strategy you want to implement and handing it over to a social media marketing agency to handle, then so be it.
It is up to them to generate the results; then continue to hone and tweak the current efforts until you are maximising every possible angle you can.
How can we help you maximise your social media marketing efforts?
We’ve achieved some incredible results for companies in the financial services space and have our systems in place to take your social media to the next level.
Get in touch with us today, and we’ll listen intently to what you want to achieve and build a plan to get you there.
We live and breath this stuff and cannot wait to show you the results that are possible with social media.