Discover how to create better systems and prioritise your time
Demands for the modern digital marketer are never ending and pressure from top management to generate warm, qualified leads is enough to have you pulling your hair out.
Today we are going to take a look at 2 content marketing tips or strategies you can use to reduce overwhelm, stress and long hours and become a productivity machine.
Click the video below to get started.
A typical day for a digital marketer will include brainstorming ideas for new content, building the sales pipeline, running segmentation reports, creating new lead generation campaigns, building out a full eDM and nurturing email sequence, engaging on social media and writing a press release for the upcoming product launch.
And really, that’s only the tip of the iceberg.
The only way to stop your titanic ship from running full steam ahead into an iceberg it shouldn’t mess with, is to create robust systems and to focus on those areas of your business that produce the biggest bang for your buck.
The easiest way to find the most important focus for you and your business is to identify what a mentor of mine, Chet Holmes, describes as your key impact areas.
Key impact areas are the 6-10 critical areas of your business or job that have the greatest impact on everything you do.
Examples of the key impact areas for a digital marketing manager would be:
- Content marketing
- Lead generation
- Conversion optimisation
- Client retention
- Social media engagement
- Data analytics
- Website management and
- Email marketing to name a few.
Identifying your key impact areas is your golden ticket to becoming less reactive and more proactive in your days and weeks as a digital marketer.
In fact, identifying your key impact areas is something every c level executive can get immense value out of.
The 2nd area to help you become a great strategic digital marketer is to build systems around all your day to day activities.
Tim Ferris is one of the greatest examples of someone who was able to document and systemise so much of his work and delegate repetitive tasks to lower paid workers, that he managed to get his work week down to just 4 hours.
So think about your current repetitive tasks and begin documenting every step so you can delegate to lower paid staff members and concentrate on your key impact areas.
As a modern digital marketer, your greatest results will come from your ideas and in order to have great ideas, you need to free up your time.
Now is the time to write down your key impact areas, start creating robust marketing systems and become known as the marketer who generates incredible ideas.
What are you key impact areas? Have you used these principles before?
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