The Australian FX industry looks set for a rebound and a healthy growth period in 2016 after four years of contraction. The first indication of recovery in the FX industry is based on the steady number of FX traders, which according to the 2015 Australian FX Report now stands at 49,000 traders. For the first time in four years, the report said the number of traders has been steady the past … [Read more...]
4 Serious Impacts of Media Landscape Changes to Content Creators
There’s no doubt the Australian media landscape is changing. The headlines say it all: Fairfax Media to cut 120 editorial jobs in Melbourne and Sydney News Corp to axe 55 editorial jobs at papers including The Australian, The Daily Telegraph and the Herald Sun News Corp sells Eureka Report ABC records 241 redundancies in response to $254m budget cut It seems like no media company has … [Read more...]
Top 3 Tips When Hiring a Digital Marketing Agency
Are you in the middle of hiring a digital marketing agency? Or have you just appointed one and things are not working out as planned? If so, you must have gone through one of the most difficult decision-making processes for a company. Appointing a digital marketing agency is an important and critical step in growing your business. And you want to get it right. But the hiring process … [Read more...]
Social media habits of successful CFD/FX CEOs
CEOs in the CFD and FX industry are business savvy, but they could be missing out on the benefits of social media. And while a number of CEOs in this highly competitive and regulated industry are starting to embrace social media within the CFD & Forex space, many of them may be missing out. The converted and early users are singing praises and are keenly promoting it through their … [Read more...]
How to Prepare Your CEO for Media Interviews
Preparing your CEO for media interviews is always a challenge. This is because most of the time CEOs are too busy and occupied with managing and running the business. And rightly so because that is their main job – to grow and manage the company. But doing media interviews is also a vital part of a CEO’s role. As the main person in charge of a company or a business, the CEO is usually … [Read more...]
Press Release Template: A Guide To Writing Effective PRs
Press releases should be part of your overall communications strategy. Is your business currently using a consistent press release template? Most businesses can generally be categorised into two groups: those that sell products and those that sell services. Though nowadays the lines are getting blurred between what is a product and what is a service. Whether your business is a service provider … [Read more...]
Press Release Writing Formula
Writing a press release could be a simple and straight forward activity. But it’s not something that comes naturally to everyone. Even if you have worked in Marketing or Communications field for several years, chances are you have been doing a lot of other tasks and activities but writing a news/press release. If for one reason or another you find yourself in a situation where you have to … [Read more...]