There’s no doubt that the Australian media landscape is changing and it is changing fast. And for marketers, advertisers and PR professionals, the shifting media environment has massive implications. For marketers and advertisers, the biggest challenge is the fact that readers are abandoning the print media in droves. Instead of leafing through pages of ink-smelling newsprint, people are … [Read more...]
How to use media interviews to build your authority
Participating in media interviews is one of the most effective ways of building your authority and credibility as an industry expert. And being seen and recognised as an authority means earning the trust and respect of your peers, your clients and the public in general. There’s no doubt that in today’s online and digital world, those who are recognised as authorities and industry experts tend … [Read more...]
Measuring the value of PR in 2018
Public relations (PR) plays a critical role in boosting an organisation’s reputation and credibility. From the smallest business operators and start-ups to the largest international conglomerates, business owners and leaders know the vital role of public relations in creating awareness and painting a positive image for their companies. In the financial services industry, the need for and the … [Read more...]
Top 12 Ways on How to be Strategic with Your Marketing in 2018
Ever feel swamped with hundreds of campaigns for 2018 when you have not even finished all the projects you set out to do last year? The 12-month marketing calendar you thoroughly prepared worked like magic the first 3 months of the year. And then the ad hoc projects and the must do campaigns took over your calendar. And more demands from the CEO, the sales manager, the partnership director … [Read more...]
10 Quick Tips on How to Master Marketing Automation
Digital marketing professionals in today's day and age must know how to master marketing automation. Mastering marketing automation is one of the most critical skills for all marketing personnel, especially those in the financial services industry. In fact, marketing automation is making its way across many different industries and sectors, and there's an excellent reason for that. Marketing … [Read more...]
How To Write Press Releases That Appeal To The Media
Contrary to the news, press releases are not dead. And writing press releases that appeal to the media is as relevant as ever. Despite the popularity of social media channels as sources of news, press releases are still alive and useful. And like other marketing and promotion materials that are evolving with the coming of digital marketing and technology, press releases are gradually changing … [Read more...]
How to Boost the Reach of Your Quality Content
Content marketing has seen tremendous growth over the past few years. Some recent industry figures show that around 85-90 percent of businesses now produce their own content. Whether they do it in-house or via a content marketing agency, the fact is more and more companies have embraced content marketing in recent years. In a recent industry event hosted by programmatic digital marketing … [Read more...]
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- …
- 11
- Next Page »