There’s no doubt that the Australian media landscape is changing and it is changing fast. And for marketers, advertisers and PR professionals, the shifting media environment has massive implications. For marketers and advertisers, the biggest challenge is the fact that readers are abandoning the print media in droves. Instead of leafing through pages of ink-smelling newsprint, people are … [Read more...]

Participating in media interviews is one of the most effective ways of building your authority and credibility as an industry expert. And being seen and recognised as an authority means earning the trust and respect of your peers, your clients and the public in general. There’s no doubt that in today’s online and digital world, those who are recognised as authorities and industry experts tend … [Read more...]

Public relations (PR) plays a critical role in boosting an organisation’s reputation and credibility. From the smallest business operators and start-ups to the largest international conglomerates, business owners and leaders know the vital role of public relations in creating awareness and painting a positive image for their companies. In the financial services industry, the need for and the … [Read more...]

Contrary to the news, press releases are not dead. And writing press releases that appeal to the media is as relevant as ever. Despite the popularity of social media channels as sources of news, press releases are still alive and useful. And like other marketing and promotion materials that are evolving with the coming of digital marketing and technology, press releases are gradually changing … [Read more...]