Contrary to the news, press releases are not dead. And writing press releases that appeal to the media is as relevant as ever. Despite the popularity of social media channels as sources of news, press releases are still alive and useful. And like other marketing and promotion materials that are evolving with the coming of digital marketing and technology, press releases are gradually changing … [Read more...]
Top 11 Email Marketing Tips to Increase Sales in 2017
You are already aware of the fact that email marketing continues to be the most powerful way to increase your bottom line results. This is true for nearly every industry on the planet. According to DMA, email has the highest conversion rate (66%) when it comes to purchases made as a result of receiving a marketing message compared to social media and direct mail. In this article, I wanted to … [Read more...]
How to Boost the Reach of Your Quality Content
Content marketing has seen tremendous growth over the past few years. Some recent industry figures show that around 85-90 percent of businesses now produce their own content. Whether they do it in-house or via a content marketing agency, the fact is more and more companies have embraced content marketing in recent years. In a recent industry event hosted by programmatic digital marketing … [Read more...]
3 Marketing Automation Strategies to Boost Your Sales
When it comes to marketing in the financial services industry, your marketing automation strategies will be the glue that keeps your sales ticking over. But the reality is, most companies have their marketing automation switched on, but are far from maximising the actual power it offers. Too often we see companies sending out regular emails, maybe a 1 part email follow up but are missing … [Read more...]
8 Tips to Increase Your Media Coverage and Exposure
There’s no doubt that the last US Presidential election was a media frenzy to the max. Almost everywhere you look – TV stations, online news sites, newswires, blogs, Twitter, Facebook, LinkedIn, YouTube – all media channels were glued to the election as results trickled in. Presidential elections are high-impact events that can provide fantastic media coverage opportunities. These types of … [Read more...]
42 of the Best Client Retention Ideas You Should be Using
Client acquisition costs in the finance space have risen faster than the price of housing in Sydney. In fact, finance industries around the globe are experiencing the pain of watching soaring client acquisition costs. As a result, many companies are now being more proactive than ever at introducing some of the best client retention ideas to slow down their churn rates. You’ve heard … [Read more...]
How to Tap Influencers to Boost Your Marketing Results in 2017
Increased sales, wider audience reach and more brand recognition are the top three benefits when you tap influencers to boost your marketing results. This is why many companies are now incorporating influencer marketing into their overall marketing strategy. Some recent industry statistics show the growing interest in influencer marketing. For example, according to Google Trends, the number of … [Read more...]
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