Participating in media interviews is one of the most effective ways of building your authority and credibility as an industry expert. And being seen and recognised as an authority means earning the trust and respect of your peers, your clients and the public in general. There’s no doubt that in today’s online and digital world, those who are recognised as authorities and industry experts tend … [Read more...]
Email Marketing Best Practices in 2017 – Seven Key Tips
Email marketing in 2017 is going to get more and more competitive. The leading financial services and Fintech companies are setting strong email marketing best practices for 2017 to win more conversions and close more sales. With so many new digital marketing channels available, nothing comes close to email marketing in terms of: Engaging in conversations with your hottest leads Showing … [Read more...]
Measuring the value of PR in 2017
Public relations (PR) plays a critical role in boosting an organisation’s reputation and credibility. From the smallest business operators and start-ups to the largest international conglomerates, business owners and leaders know the vital role of public relations in creating awareness and painting a positive image for their companies. In the financial services industry, the need for and the … [Read more...]
Top 3 Critical Webinar Mistakes and How to Avoid Them in 2017
Webinars are such a powerful lead generation strategy, yet time and time again, we see some critical webinar mistakes being made. Not only are these errors being made, but with a little bit of planning, they can be avoided. Number 1 way to make sales (one to many) The number one way to make one-to-many sales is via a seminar. Nothing beats being able to stand in front of a large group of … [Read more...]
Top 12 Ways on How to be Strategic with Your Marketing in 2017
Ever feel swamped with hundreds of campaigns for 2017 when you have not even finished all the projects you set out to do last year? The 12-month marketing calendar you thoroughly prepared worked like magic the first 3 months of the year. And then the ad hoc projects and the must do campaigns took over your calendar. And more demands from the CEO, the sales manager, the partnership director … [Read more...]
10 Quick Tips on How to Master Marketing Automation
Digital marketing professionals in today's day and age must know how to master marketing automation. Mastering marketing automation is one of the most critical skills for all marketing personnel, especially those in the financial services industry. In fact, marketing automation is making its way across many different industries and sectors, and there's an excellent reason for that. Marketing … [Read more...]
How To Write Press Releases That Appeal To The Media
Contrary to the news, press releases are not dead. And writing press releases that appeal to the media is as relevant as ever. Despite the popularity of social media channels as sources of news, press releases are still alive and useful. And like other marketing and promotion materials that are evolving with the coming of digital marketing and technology, press releases are gradually changing … [Read more...]
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