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5 LinkedIn Tips to Boost Your Skills and Endorsements in 2018

By Ashley Jessen

5 LinkedIn Tips to Boost Your Skills and Endorsements in 2018

You are no doubt aware of the fact that LinkedIn is the most powerful tool to land your dream job and network with industry peers. What many professionals don't realise is how powerful LinkedIn is when you apply some critical LinkedIn tips to boost your skills and endorsements. In addition to using LinkedIn for your personal profile, LinkedIn is also a powerful tool for businesses targeting the … [Read more...]

Filed Under: Social Media

How to use media interviews to build your authority

By Eva Diaz

How to use media interviews to build your authority

Participating in media interviews is one of the most effective ways of building your authority and credibility as an industry expert. And being seen and recognised as an authority means earning the trust and respect of your peers, your clients and the public in general. There’s no doubt that in today’s online and digital world, those who are recognised as authorities and industry experts tend … [Read more...]

Filed Under: Media and PR

Email Marketing Best Practices in 2018 – Seven Key Tips

By Ashley Jessen

Email Marketing Best Practices in 2018 – Seven Key Tips

Email marketing in 2018 is going to get more and more competitive. The leading financial services and Fintech companies are setting strong email marketing best practices for 2018 to win more conversions and close more sales. With so many new digital marketing channels available, nothing comes close to email marketing in terms of: Engaging in conversations with your hottest leads Showing … [Read more...]

Filed Under: Email Marketing

Measuring the value of PR in 2018

By Eva Diaz

Measuring the value of PR in 2018

Public relations (PR) plays a critical role in boosting an organisation’s reputation and credibility. From the smallest business operators and start-ups to the largest international conglomerates, business owners and leaders know the vital role of public relations in creating awareness and painting a positive image for their companies. In the financial services industry, the need for and the … [Read more...]

Filed Under: Media and PR

Top 3 Critical Webinar Mistakes and How to Avoid Them in 2018

By Ashley Jessen

Top 3 Critical Webinar Mistakes and How to Avoid Them in 2018

  Webinars are such a powerful lead generation strategy, yet time and time again, we see some critical webinar mistakes being made. Not only are these errors being made, but with a little bit of planning, they can be avoided. Number 1 way to make sales (one to many) The number one way to make one-to-many sales is via a seminar. Nothing beats being able to stand in front of a … [Read more...]

Filed Under: Content Marketing, Digital Marketing

Top 12 Ways on How to be Strategic with Your Marketing in 2018

By Eva Diaz

Top 12 Ways on How to be Strategic with Your Marketing in 2018

Ever feel swamped with hundreds of campaigns for 2018 when you have not even finished all the projects you set out to do last year? The 12-month marketing calendar you thoroughly prepared worked like magic the first 3 months of the year. And then the ad hoc projects and the must do campaigns took over your calendar. And more demands from the CEO, the sales manager, the partnership director … [Read more...]

Filed Under: Marketing Strategy

10 Quick Tips on How to Master Marketing Automation

By Ashley Jessen

10 Quick Tips on How to Master Marketing Automation

Digital marketing professionals in today's day and age must know how to master marketing automation. Mastering marketing automation is one of the most critical skills for all marketing personnel, especially those in the financial services industry. In fact, marketing automation is making its way across many different industries and sectors, and there's an excellent reason for that. Marketing … [Read more...]

Filed Under: Email Marketing, Marketing Automation

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YouTube Video Ideas in 2018 & How to Create Better Videos

YouTube Video Ideas in 2018 & How to Create Better Videos

Top 10 Media Interview Mistakes As Seen By Journos

Top 10 Media Interview Mistakes As Seen By Journos

Who says you need to share content?

Who says you need to share content?

7 Ways to Generate Leads Through Content Marketing

7 Ways to Generate Leads Through Content Marketing

10 Techniques to make your press release stand out

10 Techniques to make your press release stand out

Simple SEO Strategy to Boost Your Rankings in 2018

Simple SEO Strategy to Boost Your Rankings in 2018

Australian media landscape: Changes and impact in 2018

Australian media landscape: Changes and impact in 2018

5 LinkedIn Tips to Boost Your Skills and Endorsements in 2018

5 LinkedIn Tips to Boost Your Skills and Endorsements in 2018

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About Us

People Behind Profile Booster. Our team has a depth of experience when it comes to financial services, having been involved and authored 4 books and are driven to help you with your corporate communications and digital marketing goals. Eva Diaz - Co-Founder & Managing Director Eva … Find Out More...

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