Get to the top of Google with these 5 SEO Content Writing Tips Front page rankings within the search engines are one of the most sort after goals for webmasters and today I am going to take a look at our top 5 SEO content writing tips to achieve this goal. Also, I will discuss the key reasons why it is important to think in terms of search engines when writing new content and how you can lay a … [Read more...]
4 Serious Impacts of Media Landscape Changes to Content Creators
There’s no doubt the Australian media landscape is changing. The headlines say it all: Fairfax Media to cut 120 editorial jobs in Melbourne and Sydney News Corp to axe 55 editorial jobs at papers including The Australian, The Daily Telegraph and the Herald Sun News Corp sells Eureka Report ABC records 241 redundancies in response to $254m budget cut It seems like no media company has … [Read more...]
Top 3 Tips When Hiring a Digital Marketing Agency
Are you in the middle of hiring a digital marketing agency? Or have you just appointed one and things are not working out as planned? If so, you must have gone through one of the most difficult decision-making processes for a company. Appointing a digital marketing agency is an important and critical step in growing your business. And you want to get it right. But the hiring process … [Read more...]
Content Marketing Basics – What You Need to Know
Discover the basics of content marketing by learning from Red Bull, GoPro & others 2016 brings so many challenges for marketing departments and getting the content marketing basics right should be one of the top priorities. In-bound marketing channels like content marketing, provide brands with a great opportunity to speak to their target audience, provide valuable insights into their company … [Read more...]
Press Release Template: A Guide To Writing Effective PRs
Press releases should be part of your overall communications strategy. Is your business currently using a consistent press release template? Most businesses can generally be categorised into two groups: those that sell products and those that sell services. Though nowadays the lines are getting blurred between what is a product and what is a service. Whether your business is a service provider … [Read more...]
Using Social Media Marketing to Boost Your Business and Authority
Social media marketing can be so powerful when done correctly Is social media marketing a big part of your marketing mix? Are you making the most of one of the fastest growing marketing mediums in the world right now? Today we are going to take a look at social media marketing and how your financial services firm can use it as to: increase engagement; boost your brand awareness; … [Read more...]
Press Release Writing Formula
Writing a press release could be a simple and straight forward activity. But it’s not something that comes naturally to everyone. Even if you have worked in Marketing or Communications field for several years, chances are you have been doing a lot of other tasks and activities but writing a news/press release. If for one reason or another you find yourself in a situation where you have to … [Read more...]