Benchmarketing & TrinityP3 Programmatic Buying and Digital Marketing Event in Sydney Programmatic buying may not be in everyone’s vocabulary yet, like Google is. But similar to Google, this technology-based advertising trend is on the verge of changing how businesses reach their clients and target audience. And this has serious and massive implications to buyers and consumers like you and … [Read more...]
Investment Trends CFD Report Reveals the True Picture
Investment Trends CFD growth numbers indicate a changing landscape The global financial landscape is changing. With new rules and regulations being implemented in different countries, the Australian finance industry is in the same boat with other markets. We look at the changes taking place in the Australian CFD industry. The number of active Contract for Difference (CFD) traders in … [Read more...]
Are Your Press Releases Being Rejected?
3 Reasons Why Your Press Release is Not Being Picked Up by the Media It’s one of the most common questions people ask: Why was my press release rejected? Why didn’t the media (or journalist) use the press release that I sent? Many people believe they have the most interesting stories to tell when they start writing a press release. What they don’t realise is that there are many factors at play … [Read more...]
How to be More Consistent With Your Content Creation
Being consistent with content creation is one of the major challenges of companies and businesses that want to reach out to their target audience. Even if you have a big marketing team full of great ideas, how do you feed the content hungry machine of social media? And if you’re running a lean operation, how do you even find time to develop content that will speak to and touch your intended … [Read more...]
3 Must Have Items in Your Content Calendar
Following up on an earlier post about designing your content calendar, this post will focus on three key items that are a must for an effective content calendar. And using the rock, pebble and sand analogy, you can plan your content creation along the lines of long-term, medium-term and short-term contents. Speaking of long-term contents, this could mean ever green materials that stay … [Read more...]
Press Release Ideas – What to Write and What Not to Write
Need some press release ideas to gain more exposure for your company? Press releases are an effective way to tell stories about your company, your staff, your products or services. But many companies, business owners and entrepreneurs are not using it or may not even know what to write in a press release. This is understandable as business owners and managers could be totally absorbed in … [Read more...]
Daily Marketing Pain
Looking into a reactive marketing department. I recently got a call from a client who wanted to send out a newsletter to a few thousand clients in their database. I said fine, we can definitely help you. Below is the conversion I had, relating their daily marketing pain. Client: “Sorry to do this to you, but we have a tight deadline on this one. We need to send this newsletter out within two … [Read more...]
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