5 Key Lessons Learned from Melbourne Storm’s Data Driven Marketing Automation Success Hundreds of points of data, multiple integrations and an amazing central marketing dashboard. Sounds like a pipedream right? Last night, on a hot summer’s night in Sydney, the Marketing Cube team and Oracle, hosted an event with the team who did all of the above for the iconic Melbourne Storm Rugby League … [Read more...]
How to Prepare Your CEO for Media Interviews
Preparing your CEO for media interviews is always a challenge. This is because most of the time CEOs are too busy and occupied with managing and running the business. And rightly so because that is their main job – to grow and manage the company. But doing media interviews is also a vital part of a CEO’s role. As the main person in charge of a company or a business, the CEO is usually … [Read more...]
Content Marketing Basics – What You Need to Know
Discover the basics of content marketing by learning from Red Bull, GoPro & others 2016 brings so many challenges for marketing departments and getting the content marketing basics right should be one of the top priorities. In-bound marketing channels like content marketing, provide brands with a great opportunity to speak to their target audience, provide valuable insights into their company … [Read more...]
Press Release Template: A Guide To Writing Effective PRs
Press releases should be part of your overall communications strategy. Is your business currently using a consistent press release template? Most businesses can generally be categorised into two groups: those that sell products and those that sell services. Though nowadays the lines are getting blurred between what is a product and what is a service. Whether your business is a service provider … [Read more...]
Using Social Media Marketing to Boost Your Business and Authority
Social media marketing can be so powerful when done correctly Is social media marketing a big part of your marketing mix? Are you making the most of one of the fastest growing marketing mediums in the world right now? Today we are going to take a look at social media marketing and how your financial services firm can use it as to: increase engagement; boost your brand awareness; … [Read more...]
Press Release Writing Formula
Writing a press release could be a simple and straight forward activity. But it’s not something that comes naturally to everyone. Even if you have worked in Marketing or Communications field for several years, chances are you have been doing a lot of other tasks and activities but writing a news/press release. If for one reason or another you find yourself in a situation where you have to … [Read more...]
Video Marketing Strategy and Ideas
Boost the authority of your business with a rock solid video marketing strategy When it comes to lead generation, how much emphasis do you place on your video marketing strategy? The reason I ask is that video, and in particular, YouTube video is one of the fastest growing areas for businesses to take advantage of and drive more qualified leads and build your authority. You are probably … [Read more...]
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