Following up on an earlier post about designing your content calendar, this post will focus on three key items that are a must for an effective content calendar. And using the rock, pebble and sand analogy, you can plan your content creation along the lines of long-term, medium-term and short-term contents. Speaking of long-term contents, this could mean ever green materials that stay … [Read more...]
Content Marketing Ideas – Number 1 Way to Generate Ideas for New Content
Stuck for content marketing ideas? Ideas have the power to transform industries, countries and entire generations. The iPod, Nanotechnology and 3D printing are three ideas which have generated billions of dollars in sales and enriched the lives of millions. Now we rely on this technology to run our businesses and our lives. Today we are going to uncover how you can generate more ideas to … [Read more...]
Press Release Ideas – What to Write and What Not to Write
Need some press release ideas to gain more exposure for your company? Press releases are an effective way to tell stories about your company, your staff, your products or services. But many companies, business owners and entrepreneurs are not using it or may not even know what to write in a press release. This is understandable as business owners and managers could be totally absorbed in … [Read more...]
Content Marketing Tips for the Modern Digital Marketer
Discover how to create better systems and prioritise your time Demands for the modern digital marketer are never ending and pressure from top management to generate warm, qualified leads is enough to have you pulling your hair out. Today we are going to take a look at 2 content marketing tips or strategies you can use to reduce overwhelm, stress and long hours and become a productivity … [Read more...]
Leverage Content Writing Systems to Maximise Your Time
Struggling to find time to create new content with so many other marketing tasks on? Modern digital marketers have an incredible amount of activities on their to-do lists, and the demand from management to generate leads and build the brand has never been higher. Top on the priority list for all modern digital marketers is to create engaging content across multiple mediums, which is then … [Read more...]
Getting to Know Your Target Market
Success in Content Marketing is Greatly Increased when You Know Who Your Target Market is. Higher engagement, increased social sharing and greater client retention are all end results of a successful content marketing plan, but none of this will happen if you are not aiming your content at your ideal target market. Many successful companies are able to elevate the success of their content … [Read more...]
Daily Marketing Pain
Looking into a reactive marketing department. I recently got a call from a client who wanted to send out a newsletter to a few thousand clients in their database. I said fine, we can definitely help you. Below is the conversion I had, relating their daily marketing pain. Client: “Sorry to do this to you, but we have a tight deadline on this one. We need to send this newsletter out within two … [Read more...]
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