Writing a press release could be a simple and straight forward activity. But it’s not something that comes naturally to everyone. Even if you have worked in Marketing or Communications field for several years, chances are you have been doing a lot of other tasks and activities but writing a news/press release. If for one reason or another you find yourself in a situation where you have to … [Read more...]
Programmatic Buying and Other Digital Marketing Game Changers
Benchmarketing & TrinityP3 Programmatic Buying and Digital Marketing Event in Sydney Programmatic buying may not be in everyone’s vocabulary yet, like Google is. But similar to Google, this technology-based advertising trend is on the verge of changing how businesses reach their clients and target audience. And this has serious and massive implications to buyers and consumers like you and … [Read more...]
Are Your Press Releases Being Rejected?
3 Reasons Why Your Press Release is Not Being Picked Up by the Media It’s one of the most common questions people ask: Why was my press release rejected? Why didn’t the media (or journalist) use the press release that I sent? Many people believe they have the most interesting stories to tell when they start writing a press release. What they don’t realise is that there are many factors at play … [Read more...]
How to Create Great Content
3 critical questions you need to ask before creating your content You are already aware of the fact that inbound marketing and in particular, content marketing, is one of the most powerful ways to develop trust and build credibility with your target audience. So the question on many content marketer's lips is...'How do I create great content that resonates with my target audience?' In this … [Read more...]
3 Must Have Items in Your Content Calendar
Following up on an earlier post about designing your content calendar, this post will focus on three key items that are a must for an effective content calendar. And using the rock, pebble and sand analogy, you can plan your content creation along the lines of long-term, medium-term and short-term contents. Speaking of long-term contents, this could mean ever green materials that stay … [Read more...]
Content Marketing Ideas – Number 1 Way to Generate Ideas for New Content
Stuck for content marketing ideas? Ideas have the power to transform industries, countries and entire generations. The iPod, Nanotechnology and 3D printing are three ideas which have generated billions of dollars in sales and enriched the lives of millions. Now we rely on this technology to run our businesses and our lives. Today we are going to uncover how you can generate more ideas to … [Read more...]
Content Marketing Tips for the Modern Digital Marketer
Discover how to create better systems and prioritise your time Demands for the modern digital marketer are never ending and pressure from top management to generate warm, qualified leads is enough to have you pulling your hair out. Today we are going to take a look at 2 content marketing tips or strategies you can use to reduce overwhelm, stress and long hours and become a productivity … [Read more...]